Jerry Seinfeld is one of the masters of comedy. One of the all-time greatest sitcoms was Seinfeld which was literally a show about nothing, based on the comedy of Jerry Seinfeld. It was awesome! In this short video he tells the NY Times the process of how to write a joke.
There are a few basic thoughts that I believe are true about the human spirit. For example, I believe every single person wants to be a part of something significant (something bigger than themselves). I also believe that not one person wants to look like an fool.However, when we aggressively pursue something that is truly bigger than ourselves, inevitably we will look like a fool.